Blogging 101: 3 Do’s & Don’ts

“Ouch…”

The ominous title to one of my first ever blog posts.

“Tried to barehand a flyball today. Worst case scenario: Root canal.”

Another gem from 14-year-old-blogger-me:

“Does anybody want to buy me a package of two-hundred fifty-three thousand four-hundred and twenty-nine glow in the dark frisbee’s? I’d be much obliged. I can’t even begin to describe how much I would love that many glow-frisbees!”

You’re welcome, World, for sharing the dorky ambitions and random words of wisdom that only a 14-year-old could share. A few nights ago, I stumbled upon my oooold blog, hidden in the nether regions of the internet. I promise you, you will never find it. Thank God.

 

I’ve been blogging since I was a kid. Unfortunately.

On a more serious note, I’ve been writing on this blog for the last several years and have taken blogging seriously as a skill worth learning as well as I can. I write about anything and everything I’ve learned–at work, in my personal life, about communication, about motivation–anything that may be of a little help to someone else walking their own path in this journey we call life.

I’ve grown to really appreciate blogging and to wish that more people would try it. I see two big reasons for people to blog:

 

For other people.

Sure, there’s already a lot of noise out there. So many blogs, articles, opinions. Why would you want to add to it?

The truth is, you really don’t know who your unique way of seeing and saying things may help.

You have had a rich life full of all kinds of experiences, good and bad. You’ve learned from things you’ve seen, heard, and done. You have a lot more wisdom to share than you may think. And every day, others are muddling their way through the same complicated, confusing, challenging life things you have. Or maybe it’s not as deep as all that. Maybe somebody just needs help deciding which new pair of hiking shoes to buy. Can you help with that?

And even if these people find someone else who has learned the same lessons you have and has put it down in words for them, maybe those words weren’t spoken in the unique way that would resonate. Maybe that writer’s perspective isn’t quite what these people need. Maybe your unique experiences and emotions are what will make those lessons click for some.

And even if these people have already found an answer to their questions that resonated–even if they already know–they may still need to hear the lesson said again and again and again and again and again. We’re strange creatures. Sometimes we need to hear what we already know to remember it. Sometimes we just need a little inspiration.

“Everything has been said before, but since nobody listens we have to keep going back and beginning all over again.” – Andre Gide

So don’t be afraid to increase the volume of kind, positive wisdom in this world. We’re all in this together.

 

For yourself.

I think the writer may get more out of the practice of blogging than any reader ever will.

Writing–especially what’s deep in your heart–is an incredibly freeing and therapeutic experience. Try it and see for yourself.

As you put down in words the things you feel deeply and believe deeply, what you care passionately about and what you desire, and the ideas you most want to help others find–as you put these down in words, your thoughts become clearer, your convictions become stronger, and your ideas become more concrete. The practice of thinking and talking through something analytically, searching for the right language to use, is incredibly educational and thought-provoking. Writing is one of the best ways to learn.

And then, after you’ve written for a few years–after you’ve written to help others, written to feel freedom and healing, written to gain clarity and understanding–you look back and realize that your blog is really a journal as much as it is anything. How rewarding to look back and see how your thoughts and cares have developed over time with the turns your life has taken! And best of all, every now and then you will stumble across some of your own words of wisdom: Words you had forgotten, but that you desperately needed to remember on this exact day.

Bonus benefit: If you’re ever in a situation where there’s a need or an opportunity for someone to give a last minute presentation of any nature–inspirational, instructional, etc–having tons of your own prepared presentations at your fingertips is a lifesaver!

 

So why don’t you try blogging?

If you were to give blogging a go, what would you write about? What lessons have you learned in the last year? What do you care most deeply about in life? What have you struggled with? What has made you ecstatically happy?

If you’re ready, there are plenty of places to get started easily and without paying a cent. I use wordpress.com. You can create a blog free and start writing. And if you’re feeling nervous, they’ll let you hide your blog so you can give it a shot without any prying eyes.

What if you don’t know what to write about? What your big message will be? What your topic of expertise will be? That’s okay. Just write what you’re thinking about today, what you learned this year, what you want next year, and what you believe most strongly. What do you wish you could help the world to know? Just start writing. Or maybe write about your hiking shoes.

 

When you’re ready to give blogging a try, here are 3 Do’s and 3 Don’ts that I’ve learned (the hard way) in my experience as a blogger. Let’s start with what not to do.

 

DON’T . . .

. . . try to blog perfectly.

You never will. If you wait till you can do it perfectly, you’ll never publish a single post. Besides, sometimes you’ll think you’ve written your best piece and it won’t resonate with anyone. And then you’ll write one you just think is weak and poorly written, and you’ll be surprised to discover it spoke deeply to lots of readers. Your “best” will sometimes be your worst, and your “worst” will often be your best. So don’t try to blog perfectly.

. . . try to keep everyone happy.

You can’t. You have so many strong, genuine, deeply caring messages inside of you to give. So many ideas and experiences that could help others. But every one of those messages is going to piss someone off. It’s okay. You have to be okay with it. If you try to keep everyone happy, you’ll water down everything you write until your words don’t help anybody. (And then someone will still be displeased with you for being a people-pleaser.)

. . . be embarrassed.

Eventually, you’ll look back at a post you wrote a long time ago and you won’t like it. Your face will go beet-red, like mine always does. You’ll cringe and shake your head and panic a little. “I can’t believe I shared this with the world! This is awful! What was I thinking?” And then you’ll realize that everything is okay and that life went on. That’s a good moment to experience.

 

DO . . .

. . . write from your heart.

I know this is so cliche. But I think it’s the strongest and best advice anyone can possibly give. Even if it’s not blogging–maybe you’re a writer, a speaker, a leader, or an influencer of any kind. Be genuine! People can tell. And when you truly speak your honest and passionate message from deep down inside of you, that will connect with people.

. . . promote yourself.

It’s as simple as this: If you want to talk to people, tell them. Let the world know you’re hear to say something. It just might listen. There’s no shame in asking to be heard.

. . . keep writing.

You’ll probably feel like a fraud. It’s a thing. Whether you’re an occasional writer, a hobby blogger, or you make a career of it–you’ll feel like you’re not good enough, not committed enough, and that people won’t take you seriously. Especially early on. You’ll feel self-conscious as you look at how little you’ve done. You’ll feel embarrassed that you only post once or twice a month, that it’s sporadic, or that you’ve lost touch with it for a time. That’s okay. Write another post. And then another. Just keep writing. Baby steps. It’s amazing how a few pieces written here and there add up over several years. Suddenly you’ll turn around and see behind you a hundred posts you’ve written. Words that may have helped countless people along the way and may still help others. Words that have helped you already and will help you again. Just keep writing.

 

Neil Gaiman, one of my favorite writers, said this. And it’s one of my favorite things ever said about being a creator. Whether you blog, write, speak, record a podcast, whatever you do…

“The one thing that you have that nobody else has is you. Your voice, your mind, your story, your vision. So write and draw and build and play and dance and live as only you can.” – Neil Gaiman

I hope you share your message with the world. Blogging may be just the way to do it. What do you think? Will you give blogging a try?

If you already are, good luck and keep up the good work! :)

 

I recently presented this material as a Toastmasters speech entitled Blogging 101. At the end of it, I held a Q&A session to further the discussion about what blogging looks like–for me and for others. A few of the questions prompted some great conversation. I’m sharing them here in case it helps.

Q: Is there anything you WON’T write or post about publicly? Anything you wouldn’t want people from work to see? Anything that’s too personal?
A: Not much anymore. There used to be a lot. And then I learned the lesson that a very wise friend of mine once put into words: “People connect at the level of their struggles.” We’re all in this together. If anything, I’m happy to help everyone see that being real is okay.

Q: CAN you decide who gets to see what you write? Can you keep certain people from seeing it?
A: Yes. You can make a blog totally private, so that nobody but you can access it. You can share it with a few certain people so that only they can access it. You can change its search settings such that it’s easy to share but people won’t find it just by searching the internet. Some people who make money by writing valuable content will have their blog set up so that only people who have paid for subscriptions or who have used another related program can access the blog. All kinds of options!

Q: With so many opinions out there, how can you trust that the information you’re getting from a blog is accurate? Like someone’s review of a product?
A: Great question! First of all, there’s no guarantee. You use your best judgment. But a couple helpful ideas: First, if you’re looking for specific information, like feedback or tips on traveling to a certain destination or on which product to buy, does the review or blog you’re reading seem to match the feedback of others? If almost everyone agrees, that tells you something. Second, one of the advantages to blogs is that they’re typically independent. Sure, some bloggers are being paid by the company whose product or service they’re recommending. Generally, they’ll have to disclose this somewhere. But you’ll also find lots of independent third party bloggers who are just writing their own real experiences. If anything, these are more helpful than advertisements and biased info you’ll get on a company’s own website.

Q: Can you blog under a pen name?
A: Yes! Absolutely! You can do that forever, or you can do it to help you get started if you’re nervous.

I’d love to know your answers to these questions! And I’d love to hear if there are any other questions or thoughts you’d like to share.

 

If you are a writer, or are interested in writing, or just like reading about writing, check out My 100th Blog Post: A Few Thoughts About Writing.

Neil Gaiman - As Only You Can